The Flow State Coffee Chronicles: Chapter 3

by Gregory Frontiero

What this is:

I send a weekly email that you should definitely subscribe to if you haven't.

Since we keep getting more people who are out of the loop. This blog is a place where they can catch up on the wins and fails of creating Flow State Coffee and stay updated on pre-orders. 

Here is the first newsletter from 09/02 in its entirety: 

Baby's First Email Snafu!  


Good morning my Il-noo-manati, (No? Ok I’ll keep working on it.)



So apparently a lot of the emails I’ve been sending via ShopifyEmail have been going to your spam. You’ve all been missing my witty updates :/



Shoutout to my buddies Mike Wallace and Mark White for alerting me to the issues.



I’m sending this via Klaviyo so hopefully it resolves that issue. Can y’all reach out and let me know you’re getting these and maybe check your spam for the old ones?



In happier news, our bag design got approved!



Big shout out to Avery Vox who helped clean up the design and make it look great! Avery’s interested in freelancing for non-profits if anyone wants to reach out through LinkedIn.


The bag manufacturer is sending me some flat proofs to approve. They should arrive this week or early next week at the latest.



Once that’s done, they will be printed and shipped off to our coffee manufacturer for them to fill. I’m finalizing something big that will move the timeline up substantially.



Meaning it will hopefully be way less than three weeks to get them into your beautiful, yet subtly strong hands.



I saw this tweet by Robbie Crab and had a talk with a friend today that made me realize that things don’t need to be absolutely perfect to launch.



Like Fry above and many of you demand, I WILL shut up and take your money!



I’m committing to pre-orders next week!



Things have been going so smoothly I’m waiting for something to go wrong. I will discuss this with my therapist so as not to taint our budding digital relationship with my weird pessimism.



I really appreciate the kind words from all of you about my ‘writing style’ when really it’s just a lack thereof. Let me know if there’s anything more you’d like to hear about during this process and I’ll include it in these updates.



Ok. That’s it for me this week.



Just like in college I have procrastinated long enough and now I will cram for the next 168 hours and get a ‘C+ for this launch.



Some things never change :)



-Greg